With the rise of ecommerce platforms like Lazada, Qoo10, and Shoppee, channel management in Singapore is a necessity if a company wants to maximise its sales. Having a store in these applications can help you reach more of your target market, and the more customers you attract, the higher your revenues become.

However, establishing a business store on multiple platforms like Lazada, Qoo10, and Shopee can be difficult enough to discourage owners to settle on one application. Moreover, launching a successful ecommerce channel management strategy becomes tougher the more accounts you create. However, there is no need to hinder potential revenue due to the amount of work these things need. One solution to help you gain a foothold in these markets is to create an omnichannel fulfilment strategy.

In this article, you will learn about these 4 tips on how to create a successful omnichannel fulfilment strategy which can cause your channel management in Singapore to improve. Continue reading for more information.

4 Tips to Improve Channel Management in Singapore

1. Maintain Inventory Awareness

If you want your customer satisfaction to remain high, one effective way to achieve it is by updating your inventory management. Being aware of your available goods, how many are out for delivery, and which ones are defective are some of the crucial details you need to know if you want to avoid customer complaints. For example, no one wants to check out an essential oil product in Singapore and receive a message from the store that the item is out of stock. This situation can cause your customers to feel angry and look for a different establishment, leading to a loss in revenue.

Therefore, companies must maintain an eye on their inventory. Real-time visibility is necessary for all of your goods. You should have accurate data regarding everything you have. One missing product is a cause for concern. Working with a third-party logistics company or 3PL should help you determine the location of items that are out for delivery.

Being aware of your inventory is the first step in improving your channel management. It allows you to provide accurate information to your customers regarding which items are for sale or out of stock. You can avoid customer complaints and retain your reputation as your store pages on Lazada, Zalora, and other platforms provide real-time data.

2. Assess Your Third-Party Logistics Partner

Since proper inventory management may involve working with third-party logistics companies, it is essential, therefore, to research their background and check if they are reliable. For example, their warehousing services in Singapore are one aspect you need to consider. Do they have accurate and real-time information regarding the products that are going in or out of their establishment? Moreover, your company should be able to check its inventory management system and determine the condition of your goods.

Another essential factor you need to consider regarding third-party logistics companies is their capacity to handle large volumes of products. Remember that starting ecommerce channel management on platforms like Lazada, Shopee, and Zalora have monthly discount periods where you can expect sales to increase significantly. Your 3PL partners should be capable of handling these orders without delay. Despite being seasonal, your company must be up to the task of meeting the demands of the market.

The last note regarding third-party logistics companies is their method of delivering your goods. Before partnering with a service provider, you need to find the answer to the following questions:

• How do they minimise travel time? Do they combine similar orders?
• If your 3PL partner packs your items, do they use the right packaging size? Are your goods safe and secure?
• Do their staff provide accurate information whenever a delivery begins?

These questions are necessary if you want to ensure that customers receive their products without delays. Furthermore, your reputation as a company is at stake whenever your third-party logistics partners encounter problems in delivering your goods.

3. Provide Adequate Product Information

Having stores in Lazada, Zalora, Qoo10, and other platforms require business owners to check whether the information on their products is accurate and enough to answer most questions customers may have. If possible, pictures are a welcome addition as it helps the market have a better understanding of the item. For example, adult diapers in Singapore should generally have some of the following information:

• Brand
• Disposable or not
• Size
• Stretchability

While some prefer to contact the store regarding their questions, it is better to have the information available for those who read product descriptions. Without it, your customer retention decreases. After all, no one wants to deal with a shop that provides little to no information regarding their merchandise.

4. Ensure That Customer Service is Decent

In connection with the previous point, customer service is essential in determining a successful channel management strategy. When concerns arise, your company should have the staff with adequate knowledge and experience to handle whatever questions your buyers have. At the same time, your employees should be professional enough to handle situations that seem stupid. Moreover, they should be friendly and approachable. Their replies should have no signs of aggression. While it is easier said than done, it is crucial to maintain a positive attitude.

One tip if you lack the staff to handle inquiries is to design a chatbot to be the first one to entertain your customers. Remember that, unlike your employees, an AI is free from the responsibilities of being a human. It doesn’t need to leave work to attend to other matters. It is active and ready to entertain questions 24/7.

Conclusion

Improving your channel management in platforms like Lazada, Qoo10, and ecommerce companies involves launching an effective omnichannel fulfilment strategy. Without it, handling multiple accounts on these sites can be difficult.

With that said, the first thing you need to do is establish proper inventory management. Your company should be aware of every significant detail regarding your goods.

Next, your third-party logistics partners should be capable enough to provide your company with real-time information regarding the products in its warehouse. Since ecommerce platforms launch discount sales, your 3PL should be able to handle the increase in orders without causing a significant delay.

Product information on your store pages should be enough to answer possible customer inquiries. Even if they don’t read them, your company must provide adequate descriptions regarding your goods.

Lastly, decent customer service is necessary if you want buyers to consider your shop for their next purchase.

Aside from offering assistance for companies regarding channel management, Kyndle has products for sale, such as Tena diapers wholesale in Singapore. Visit their website for more information.