E-commerce can be defined as the economic activity that allows the trade of products and services through digital media, such as websites, mobile applications, and social networks. Through the virtual network, customers can access various catalogs of services and products at any time and place.
E-commerce comprises a wide range of activities, such as e-commerce in goods and services, online delivery of digital content, electronic funds transfer, electronic stock trading, electronic bills of lading, auctions, joint designs and projects, online sourcing, public procurement, direct-to-consumer marketing, and after-sales services.
The relevance of this type of commerce is that businesses are making it part of their sales strategy because of its efficiency. Establishments already have websites and create profiles on social networks to reach a broader range of audiences. And l and l clothing is no exception.
Selling and buying is now a simple task, facilitated, of course, by technology. Nowadays, it is practically impossible to find someone who does not have access to the Internet, either from a computer or using smaller devices such as tablets or cell phones.
Thanks to the Internet, suppliers of goods and services have left behind traditional marketing techniques and can extend the reach of their products globally. For consumers, it works the same way; they are just a couple of clicks away from being able to buy their favorite products no matter where they are in the world and having them delivered to their doorstep.
More and more web platforms are being incorporated into this modality, called E-Commerce, with the convenience of being able to manage the means of payment, or make an automatic payment through the use of credit cards, and in recent times the use of virtual money systems as is the case of those companies that pay for the benefit of Web advertising.
In addition, e-commerce fosters constant feedback between consumers and brands. In seconds, users can ask questions, comment on products, and even make complaints. This gives customer-focused retailers the ability to respond to any interaction immediately.
This type of commerce has been going strong for several years now, but the COVID-19 health emergency has led to an explosion in e-commerce. The number of companies selling over the Internet has increased exponentially. Businesses have had to adapt to people’s new needs and, although some were afraid to pay online and were not even banked, they have found a way out in virtual or prepaid cards.
With the closure of activities and the need to be at home for a prolonged period, people have sought ways to satisfy their basic needs and surround themselves with comfort without exposing themselves to contagions by leaving home. Hence, one of the most favored areas with the closure has been the sale of food, followed by purchasing clothing (l and l clothing can attest to this), acquiring groceries, hiring, and paying for entertainment services. The change has been drastic, and there is still much to see.