A Business Owner’s Guide to WhatsApp Chatbot

If you use WhatsApp to purchase goods, you are most likely familiar with a WhatsApp chatbot. Before you talk to an actual human, these bots are there to entertain you and your questions. However, you may be wondering why an establishment utilises chatbots. These programs simulate conversations with users. They help small businesses deal with clients by answering FAQs and providing necessary information regarding the company.

For business owners like you, having a WhatsApp chatbot allows you to spend time with your other daily tasks instead of dealing with customers. It’s not uncommon among establishments to encounter clients who have questions a bot can answer for you. However, you may want to know more about this program before implementing it in your business.

Read this article to learn more about why a WhatsApp chatbot is necessary for your business and how to make one.

A Business Owner’s Guide to WhatsApp Chatbot

Why Make a WhatsApp Chatbot?

Using a WhatsApp chatbot provides businesses with several advantages. First, it reduces your need to allocate manpower for communication purposes. A bot can deal with most customer affairs, such as FAQs, taking orders, and after-sales service.

Next, a WhatsApp chatbot reduces the processing time of requests. There will be times when a business may encounter multiple clients within a short time. Having a bot handle their orders can decrease the burden on your employees, which maintains their productivity. Furthermore, a chatbot is available 24/7 to entertain questions of your customers. You no longer need to worry about missing potential revenue when a client asks questions after business hours or while you’re asleep.

Lastly, a chatbot can work with the WhatsApp Broadcast function to periodically remind customers of outstanding payments.

Therefore, here are five steps to making a WhatsApp chatbot for your business. Continue reading this article to learn more.

5 Steps on How You Can Make a WhatsApp Chatbot for Your Business

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Step 1: Request a WhatsApp Business API

The first step in creating a chatbot is registering to WhatsApp Business API. Upon finishing your registration, you can choose between being a customer or a solution provider. You will receive an application requiring the company name, website address, and information about your business representative. Once your application is approved, you can start using the service.

If you have questions regarding WhatsApp Business API pricing, visit the customer support of WhatsApp for more information.

Step 2: Imagine How Conversations Go

One of the core functions of a WhatsApp chatbot is to answer the questions of your customers. Therefore, you must anticipate how dialogue flows. You should think about all possible FAQs your clients may ask.

Step 3: Use a Chatbot Creator

Next on the list is making the WhatsApp chatbot. If you are not familiar with how to make a bot from scratch, utilising a chatbot creator platform is your next plausible action. These websites should be able to provide you with basic functions you want to add, such as scripts, response templates, and other tasks.

However, you should consider looking for tutorials online before setting up your chatbot for your WhatsApp marketing. First-timers may find the process of making a bot tiring or impossible, making online guides a necessary step to take. Furthermore, you can hire an expert to make the chatbot for you if you find using a chatbot creator platform difficult.

Step 4: Test the Chatbot

Before integrating your WhatsApp chatbot into your business account, you should attempt several tests to determine possible flaws in the program. These errors can come from various sources. Therefore, the best method to find them is by placing yourself in the shoes of your customers. You can start by asking for some FAQs regarding your service. Remember to address the errors you find.

Step 5: Install the Chatbot

Once you solve the bugs and issues of your WhatsApp chatbot, you can start integrating the program into your business. Give it a name, icon, and other necessary information before opening its services to the public.

What Happens After?

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Now that your WhatsApp chatbot is up and running, your job doesn’t end there. During the testing phase, some errors can remain undetected. These bugs can emerge once customers interact with it. Remember to let your clients know that they are free to report these mistakes to the company. After receiving one from your customer, you should address it immediately if it affects their convenience.

Aside from undetected bugs, you should continually monitor and assess its performance. Check how customers interact with it. Note cases where clients give up on talking with your WhatsApp chatbot. You can use the data to improve its responses and scripts. Remember to monitor its performance if you want it to increase the accuracy of its response and how you can maintain customer satisfaction.

Conclusion

Utilising a WhatsApp chatbot is an excellent way for business owners like you to ensure that customers aren’t left hanging when they have questions. Furthermore, it can help you reduce the manpower you need for communication purposes. Think of it as an employee that is available 24/7 to answer FAQs and aid customers whenever they order a product.

Setting up a WhatsApp chatbot only needs five steps. First, you need the approval to use WhatsApp Business API. After approval, anticipating questions your customers may most likely ask is a necessary step. Next, you can choose to create a chatbot from scratch, use a platform, or hire an expert to help you. After you finish making the program, you should conduct several tests to determine bugs or issues that can affect your business. After solving these mistakes, you can integrate the program into your WhatsApp business account.

Lastly, remember to continuously monitor your WhatsApp chatbot as there are possible bugs or areas where you can make improvements.

If you aren’t using WhatsApp for your business, SleekFlow has guides available for you to read. Visit their website for more information on how to create a WhatsApp Business account.