4 Common Exhibition Mistakes Your Company Should Avoid

With the easing of COVID-19 restrictions, many businesses are preparing to participate in an exhibition for their company in Singapore. If this is your first time exhibiting your company at such an event, take note to avoid these common exhibition mistakes. 

1. RENTING THE WRONG SIZE EXHIBIT SPACE

If first impression matters, the size of your exhibition booth can turn off your potential visitors even if it has an aesthetically pleasing retail interior design in Singapore. You should know that the right size of exhibition space allows enough people inside to move around without bumping into each other.

2. ATTENDING THE WRONG EXHIBITIONS

Exhibiting your company at the wrong trade show is a waste of time. Since the people coming to that exhibit have a different plan, expect little to no people will consider visiting your exhibition booth. 

3. SENDING THE WRONG PEOPLE

No matter how appealing your visual merchandising displays are, if the person you send to man your exhibition booth cannot explain and promote your products, everything will be for nought.

Make sure to choose the right person for the job and brief them on how they should entertain guests coming to your exhibition booth.

4. RELYING ON LOW-QUALITY GRAPHICS

An image can speak a thousand words, but what do you think will happen if you use low-quality graphics at an exhibition booth of your company? You should expect that people will have a poor impression of your brand, and they might consider not trusting you.

Need Help To Avoid These Kind Of Obvious Exhibition Mistakes?

One of the best ways to avoid exhibition mistakes is for your company to hire an expert like Dezign Format. Since they have been doing brand activation and trade shows for years, you can guarantee you will be able to exhibit your company like no other. 

If you are interested in this project management company in Singapore, contact Dezign Format at +65 6756 2928 or leave a message on their website