Advertisements in print media have long been the mainstay of commercial promotion. Moreover, you will need more sophisticated mediums to stand out in the digital age. And to begin, digital screens’ higher resolution displays are more visually appealing than posters. Furthermore, digital displays are compatible with various file types. Video, web pages, graphics, and presentations are just some reliable types of other media modes regularly broadcasted. Here are the leading reasons why your business needs digital signage in Singapore.
1. Boost Customer Engagement
The visual appeal of digital signage is undeniable. Customers are more likely to pay attention to and become involved with digital signage than traditional signage. Digital signage in Singapore attracts more attention, whether you’re advertising a sale or providing information to patients waiting in the lobby.
2. Convenient Update Process
Digital signage is helpful because it allows for frequent updates. In contrast, when static signs are changed—new ones must be designed and printed. You can also use a web browser or mobile app to gain access to the digital signage system from a distance. The content on all devices will then be current and relevant.
3. Improve Sales With Videos
Using video and sound in marketing has been shown to outperform text-only campaigns. You can get great results from this medium without constantly investing in high-priced video productions. Hiring a signage company in Singapore allows you to showcase your company’s existing video assets by displaying your YouTube channel or a video-centric web page URL—and you can do so for free using tools like the Webpage app.
4. Cost-Effective
Although hiring a digital signage company requires an initial investment, it may result in long-term cost savings. Once your digital signage displays are set up and running, you won’t have to worry about the ongoing printing, delivery, and installation expenses associated with maintaining a paper-based POS system. In addition to reducing your company’s carbon footprint, switching from paper to super-efficient and long-lasting LED digital signage networks is a simple and cost-effective solution.
5. Display Various Content
Nowadays, you can have more than one message on a single advertising canvas. With a digital signage company, you can easily update the content on some or all of your digital displays on a schedule that works best for you. In addition, digital signage displays are programmable to specific times, days, events, and locations, allowing for highly specific and frequently updated messages.
If you’re looking for a reliable signage supplier in Singapore, visit Big Image today to view their many options.
