Hilary Saunders is a writer, editor, and proud alumna of The U. She firmly believes that rock and roll can save the world.
Celebrity Charities – Minnesota Vikings star running back Adrian Peterson has been working overtime. And not necessarily on the field.
In 2008, Peterson started the All Day Foundation, a non-profit organization that helps raise awareness and funds for community outreach programs aimed towards at-risk children.
At the beginning of this football season, Peterson and his All Day Foundation teamed up with Demi Moore and Ashton Kutcher’s DNA Foundation to create Football For Good. The campaign works to support both of their causes, assisting at-risk youth as well as fighting child trafficking.
This holiday season, however, the Viking’s RB has one more charitable trick up his jersey sleeve: a new app called the Giving Assistant that directs funds raised while shopping online to support programs for youth.
It works like this…first download the free Giving Assistant application. Next, install it with your preferred web browser (Safari, Google Chrome, Firefox, or Internet Explorer). Then, the app will let you know about the 1,000+ participating digital shopping sites that will automatically donate a percentage of sales to programs that support at-risk children. All this at no additional cost to you, the shopper.
As part of the Football For Good project, the app also offers users the chance to win exclusive prizes each month, including an all-expense paid trip for two to meet Peterson at the 2012 Super Bowl.
Peterson acknowledged, “Playing football has afforded me many opportunities, chief among them the ability to help kids.” He continued, “It was always in my heart to be able to give back if I was put in that position. With this new technology, everyone can give back…just by doing what they already do online every day.”