Genes Day

Julia and the Beauty of Giving

On Oct. 21, Julia Roberts, Lancôme ambassadress, and Lancôme invite customers to experience the “Beauty of Giving” in its second annual Genes Day Campaign to raise money for St. Jude Children’s Research Hospital.

“We’re proud to join forces with St. Jude for a second year in a row,” says Serge Jureidini, president of Lancôme USA.”

Lancôme will donate $7 dollars from every bottle of Geneflique Youth Activating Concentrate “sold through retailers nationwide and online” which is in “addition to special promotions and events nationwide surrounding Genes Day throughout the month of October.”

“The partnership between Lancôme and St. Jude Children’s Research Hospital is a true celebration of the beauty of giving,” says Julia Roberts. “I’m honored to be part of the Lancôme family as it supports St. Jude’s mission of helping children with cancer and other life-threatening diseases.”

“Lancôme is a partner that, like us, understands the importance and value of research,” says Richard C. Shadyac Jr., CEO of ALSAC, the fundraising organization of St. Jude.

“Our founder Danny Thomas believed that no child should die in the dawn of life, and the funds raised by Genes Day and other Lancôme programs throughout October helps enable us to continue the groundbreaking research that leads to cures for children in communities everywhere,” Shadyac added.



Read more at Look to the Stars.